Nov. 21, 2016 – The Cleveland Heights-University Heights City School District is launching a new marketing campaign this week to promote the community’s public school system. The campaign centers on a theme of “Public is for all. Choose public. Choose Heights.”
The bulk of the campaign has been privately funded through the generosity of the Dietrich family, longtime supporters of the CH-UH school district. Other portions of the campaign have been furnished through independent grant funds.
“I was interested in supporting a marketing campaign because I think a community is stronger when there's broad support for its public school system, and I wanted to encourage that,” said Nancy Dietrich. “Every time I go by the Heights High construction site knowing the transformation that's occurring behind the fence, I want everyone to realize the opportunity taking shape right here on Cedar and Lee.
“I see the renewed building as one more reason for families to choose Heights. Not only will we once again see a beautiful historic façade, but more importantly the interior will be a welcoming, light-filled space designed for a 21st century education. It's an exciting chance for all our community's students to experience what our public schools can offer.”
Community members will begin to see campaign materials around the city and in the district’s overall public relations efforts. The most noticeable element will be a new public art-inspired wind screen outside the construction site at Heights High. The black and gold screen will wrap from Lee onto Cedar in front of the high school, and it will feature photos of current students, teachers and staff.
“We are extremely grateful to the Dietrich family for funding this campaign and supporting our school district,” said Superintendent Dr. Talisa Dixon. “We are excited about the opportunity to actively promote all that the CH-UH school system has to offer, and we hope that the community embraces our efforts.”
The district has been working alongside the Cleveland-area marketing firm Little Jacket to create the campaign.